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Wednesday, September 20th 2006

Lucas Does It Again

George Lucas already has the School of Cinema Television’s (soon to be School of Cinematic Arts) main compound named after him as the main donor for that twenty year old complex of buildings. Well, now the new home of the world’s most prestigous and successful film school will also be funded by the school’s most successful alumn (was that genius to negotiate the merchandising rights to Star Wars when the films were made in lieu of more upfront cash?)

The New Facility Will Look Like What?

George Lucas makes single biggest donation ever to USC.

“Star Wars” creator George Lucas, through a foundation, plans to make a blockbuster donation to USC of $175 million — the university’s biggest single gift ever — to build a new home for its prestigious film school.

The landmark gift from the Lucasfilm Foundation builds on Hollywood’s historical support for the film school, which was established in 1929 as a collaboration between USC and the Academy of Motion Picture Arts and Sciences.

The new 137,000-square-foot facility, along with modernizing and expanding the film school’s cramped facilities, is believed to be intended to merge Hollywood storytelling skills with emerging digital technologies.

USC officials altered the university’s bylaws partly to clear the way for the formal name of the film school to be changed. It will be revised from the USC School of Cinema-Television to the School of Cinematic Arts — a switch possibly intended to accommodate the institution’s growing focus on newer entertainment technologies.

“Help You, I Did, In Allowing Lucas To Fund The School of Cinematic Arts.”