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Sunday, May 18th 2008

PBS Takes A Look At DTC

Bill Moyer takes a look at direct to consumer advertising and the video is on the PBS website.

Just an opportunity to reaffirm my opinion: restricting pharma advertising is wrong as long as what they’re saying about their drugs is factually correct (even if sometimes incomplete). Even if I didn’t believe that DTC served any purpose, it is not the government’s place to be making that kind’ve determination. Physicians must do more to say “no” to patients who see an ad and become convinced they need the drug being marketed. It isn’t the drug companies’ responsibility to tame their advertising just because some of the public are easily ‘swayed’ and (mis)diagnosis themselves. And the reimbursement system must change a bit to give physicians more time with patients…in part to explain the growing complexities of prescription medications.

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